Becoming the Salesman

Turning Into The Salesman

As a gym owner, my goal is to empower others to achieve their own goals. I aim to push people to achieve more, be better, and use what is learned in the gym, outside of the gym.

To provide this kind of service, I’ve got some bills to pay. I need to pay rent. I need to pay utilities and insurance. I still have to put food on the table.

Fitness, by definition, is a service industry. We serve those who seek our services… and we charge our clients for these services. What is charged goes to paying the bills, so I can continue to provide top service.

A mentality has come along in the fitness industry that has commercialized what was once a client-focused service industry into a place to sell commodities. The thinking goes a bit like this:

People need to buy clothes, I may as well be the one to sell them.
People are buying supplements, they can buy them from me.
People buy shoes from somewhere, it might as well be me.
People want gym accessories, I can sell them here too.

Soon enough, the gym becomes a store.

This article is a reminder to myself, and all in the fitness industry, that we should remain client-focused service providers. We do not go to the gym every day looking to sell another t-shirt; we did not get into this industry to sell supplements. We got into this industry because we have a passion for transformation, a passion for helping others realize their goals.

Sales is the reason why I walked away from the big box gym industry. My potential contract was structured to be very lucrative: base salary plus commission on all membership contracts, personal training, and merchandise. There were bonuses for achieving a certain dollar amount as well as required minimums. When I realized I was being offered a sales job rather than a job in fitness, I walked away. The definition of service industry was not there, the services offered were substandard, and it was simply an industry of sales volume. If I wanted to be a salesman, I would have gone in a different direction.

The goal of Storm is to maintain the highest level of service for the prices offered. We seek to be there for you and with you through the journey. We seek help you in physical fitness, mental health, and positive growth.

Yes, I will still offer t-shirts, supplements, and other items. What I offer in goods are brands I believe in and trust. Yet what I believe in more is the services Storm provides. That is what matters. Storm is opening to be a fitness training facility, not a fitness commodity center.

This post is a reminder to myself. I am making a promise to not lose sight of the goal – Storm is, and always will be, a client-centered, serviced based gym.

George Cullen